Financial Decisions

Small enough to give you the attention you deserve. Experienced enough to give you the expert advice you demand.

About Us

Financial Decisions, Inc. is a comprehensive financial planning and wealth management firm established in 1991 to respond to the increasingly complex needs of high-net-worth individuals and businesses.

Financial Decisions is all about relationships. We’re confidants, analysts, the people you trust to help you sleep at night. In other words, we’re by your side for the long term. For you, your family and your business.

Our advice is independent and objective, and our service, fee-based. Equally important, our approach is personal. Our principals are your individual advisors — the ones you speak with, meet with, plan with and grow with, from the very first handshake.

Our ultimate goal? Helping you achieve your goals — financial success, financial security, financial happiness.

Our Mission

To provide the finest personalized financial advice through the employment of all our resources, and the utmost in care and discretion. To always put our clients’ interests first, and meet our fiduciary responsibilities by responding to their needs and goals with prudent, long-term financial programs.

Linda Schoenthaler
Founder and President

Linda Schoenthaler founded Financial Decisions, Inc. in 1991 to serve high-net-worth individuals. Linda has 28 years of experience in the financial planning industry and is a Chartered Financial Consultant (ChFC). She holds numerous professional designations and maintains Series 7, 63 and 65 securities' registrations, and has life and health insurance licenses in several states.

Prior to starting Financial Decisions, Linda was a partner at a large financial planning firm in New York. She started her career as an associate in 1983 and worked her way to partner in just five years. There, she honed her skills as a consultant in comprehensive financial planning.

Linda attended Simmons College and Columbia University. She devotes time to many of her favorite charities and sits on the Board of several private foundations.

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Ken Gutwillig
Partner, Chief Investment Officer and Chief Compliance Officer

Ken Gutwillig has more than a decade of experience in the investment management industry. As Chief Investment Officer, he oversees $180 million in assets. He also acts as Chief Compliance Officer and is responsible for new business development.

Ken holds several professional designations and maintains Series 7, 63 and 65 securities' registrations, and is licensed to sell life and health insurance in several states. He earned his Bachelor’s degree from the University of Colorado, and attended the University of Florida graduate studies.

Ken is also founder and chairman of the Investment Managers and Advisors Alliance (IMAA®), a non-profit trade association whose goal is promote better communication within the profession and out to the investing public.

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Florence Dupont
Partner, Director of Financial Planning

Florence has 14 years of experience in the financial planning industry and holds the CFP designation. As Director of Financial Planning, she creates intricate and customized financial plans for the firm’s clientele. She is also responsible for new business development.

Florence holds numerous professional designations and maintains Series 7 and 63 securities' registrations, as well as her life and health insurance licenses. She was raised in Paris, France and came to New York City in 1991 to pursue her MBA at Baruch College, from which she graduated in 1992. She also holds a Maitrise de Gestion from Universite Paris-Dauphine, France. Prior to joining Financial Decisions, Florence held positions as a stock analyst and a financial planner at various firms.

Florence sits on the Boards of several foundations. She co-founded Mentoring Tree Foundation, a non-profit that supports underprivileged youth in mentoring relationships by providing education-related scholarships. She has herself been mentor to a young woman for the past 10 years.

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Investment advisory services are offered through Financial Decisions, Inc., an SEC Registered Investment Advisor. Registered representatives of Hornor, Townsend & Kent, Inc., (HTK), Member FINRA/SIPC. Financial Decisions, Inc., is independent of HTK.

Our representatives are licensed to offer insurance and securities products and services in New York State, Arizona, California, Colorado, Connecticut, Florida, Illinois, Maryland, Massachusetts, New Jersey, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Vermont, Virginia, and Washington, DC. This is not an offer or solicitation in any state where not properly licensed or registered. A1CD-0324-04